Kezzler CTO Johan Borg’s keynote at Active and Intelligent Packaging Congress
On nineteen November 2019, Kezzler's Main Technology Officer, Johan Borg, Chief Sales Officeholder, John Beerens and Main Commercial Officer, Cecilie Bergenstjerna, took to the stage at the AIPIA World Congress, the world's leading conference for agile & intelligent packaging, to discuss their applied experience of developing and implementing the FrieslandCampina TrackEasy solution.
Flexibility and scalability of 'TrackEasy' solution
When asked during the presentation, nearly the most important criteria for the selection of their solution provider, FrieslandCampina'south Rob Van Stek, noted the importance of the flexibility of Kezzler's platform and piece of work methodology. "Kezzler's engineering has made the claiming of digitalizing hundreds of thousands of private products in the supply concatenation painless. Their engineering promises to deliver high flexibility and scalability, with a low operational burden, and they accept not let us downwards on this," Rob Van Stek noted.
FrieslandCampina's Hans Wessels went on to state, "Kezzler's solution has made fast scalability possible for us with the FRISO Make. We at present are at present kickoff to implement the 'Track Easy' solution across a further 25 countries and promise to begin rolling the solution out across farther brands within the FrieslandCampina family unit before long likewise."
Safe and sustainable products to consumers
In a world where global supply chains are becoming increasingly complex and at risk of counterfeiting, the demand to ensure food safety standards has never been college – brands must have full visibility from ingredients through to consumption for every product. Kezzler is proud to support FrieslandCampina in its mission to bring safety and sustainable products to consumers.
"FrieslandCampina's TrackEasy solution is empowering parents to brand informed decisions when making purchases, ensuring them that they are providing the best quality milk for their children, thus giving mums a peace of listen that their babies are safe," John Beerens stated.
"At that place is no dubiety that consumers are expecting increased levels of transparency in the origin and production of their products. Research indicates that in mainland China and Hong Kong, parents spend upward to iii-hours researching their infancy formula milk, and 90% of them indicated that they are interested to know more about the food source of their products. In response to this increased level of expectation from consumers for product traceability, formula brands and manufacturers must now offer more than visibility to product nutrient source and supply chain direction," Beerens added.
"Our consumers are now able to experience the full journeying of their Friso formula milk," Wessels stated. "By scanning the QR code on the bottom of each tin, consumers can admission the total grass-to-glass journey from the milk collection at the farm in the Netherlands, to the inflow of the product in their own country. TrackEasy also provides data on the detail's packaging date, quality checks carried out during the process, and a map and information about the subcontract. TrackEasy features a 360˚ view of each FRISO subcontract environment, real-time data on weather condition, temperature, and recent farm and wellness cheque audits," he went on.
Kezzler's continued growth in Asia
The presentation comes merely a month after Kezzler announced their second Asian expansion of the year, following the visitor's decision in October to appoint Pengfei Zhang every bit director of Pre-sales and Delivery in their Singapore part. This expansion came just iii months after the company's announcement of the opening of its offset Beijing function.
"With our strengthened Asian presence, we look forward to growing our work in the region further. Kezzler has the proven engineering to fight counterfeit products in the region, and given Mainland china is the 2nd-largest consumer market in the earth, information technology is an obvious place for usa to focus our efforts," Cecile added.
The presentation received immense applause from the audience of 200 professionals, many of whom then stayed behind after to appoint with representatives of both companies. Earlier this twelvemonth, Kezzler announced that over six billion products would acquit its unique codes worldwide in 2019, with the company recording an average of four million API calls per day.
Kezzler'southward Prasanna Sukhi at the PDIT2 Briefing, Delhi, 13 December 2019
Prasanna Sukhi of Kezzler India will speak on "Intelligent Packaging for Digitalizing the Supply Chain," in the session that takes up the office of active packaging in prophylactic food and relieve food. The PDIT2 Conference is organized jointly with Messe Dusseldorf India and IppStar with the support of the Active and Intelligent Packaging Industry Clan. Andrew Manley of AIPIA will speak on "Smart packaging – its role in the development of the Indian packaging sector.
Also, Roland Lartigue will take role in the Packaging Pattern, Innovation, and Engineering Briefing in Pragati Maidan, New Delhi, on 13 Dec 2019. The conference themes are Squaring the Circumvolve for responsible packaging, pattern and innovation, and agile and intelligent packaging. In the Trend Watch session with Andrew Manley of the AIPIA, Lartigue volition brand a presentation titled, 'Can packaging become 'smart' enough in the nearly future?
Inputs and images from the Kezzler website: kezzler.com
Source: https://packagingsouthasia.com/active-and-intelligent-packaging/kezzler-ceo-johan-borgs-keynote-at-active-and-intelligent-packaging-congress/
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